Egypt
Egyptian startup Khodar.com, specialized in the field of agricultural technology services, has launched its new platform, “Khodar Supply”, to be the first integrated marketing platform for Egyptian farmers, which allows restaurants, cafes, hospitals, hotels, and catering companies to purchase more than 200 varieties of fresh vegetables and fruits with various specifications and high quality. The platform also provides express delivery services to 11 governorates nationwide, with various flexible payment facilities.
Based in Alexandria, Khodar.com established in April 2020, with the primary aim of creating marketing channels for Egyptian farmers, by marketing their agricultural crops to food chains and delivery applications of the highest quality, and then gradually expanded to provide vegetables and fruits to wholesalers after providing them with the highest quality and best price directly from farmers while providing transportation services. And add more value-added services successively.
Khodar.com was founded by Ayman Hamza, Yasser Aidarous, and Amr El-Sheikh, and a few months after its founding, it succeeded in obtaining financial funding from the Saudi startups lab, Revival Lab, to support its expansion plans, to present its work currently in 11 Egyptian governorates.
Khodar.com achieved a growth rate of more than 160% in 2022, which prompted it to expand in new cities while strengthening its spread in the current cities, opening new external sales channels, and providing more services to farmers to raise the quality of crops and increase the profitability of farms.
“Khodar.com aims to maximize the return for all participants in the agricultural process by providing the necessary support to the farmer in the early stages of cultivation and selection of products until opening marketing channels to sell the crop, up to the stage of recycling agricultural waste to achieve the highest rates of utilization of the agricultural product through the application of technology, and sustainability solutions,” said Ayman Hamza, co-founder and CEO of Khodar.com.
He added: “We have launched a personal assistant service via the WhatsApp application, which enables farmers to easily display their agricultural crops and determine their selling prices in an appropriate manner, with the capabilities of providing crop transportation and storage, in addition to enabling the farmer to request the collection and recycling of his own agricultural waste”.
In the framework of expanding its spread base, Khodar.com cooperated with the German Agency for International Cooperation (GIZ), and within the framework of this cooperation, it trained engineers and consultants from various agricultural associations in the governorates of Beni Suef and Minya, to use the first personal assistant for the Egyptian farmer via WhatsApp, which aims to
open marketing markets for farmers inside and outside Egypt and facilitate transportation, storage and waste management for agricultural crops.
The agricultural sector constitutes about 17% of commodity exports abroad and 12% of Egypt’s GDP, and the percentage of workers in the agricultural sector is approximately 25% of the total labor force in Egypt.
Ayman Hamza concluded his remarks by emphasizing that his company will continue its efforts during the coming period to keep pace with the high volume of local and global demand for Egyptian agricultural products by launching more products that help open new markets for agricultural products inside and outside Egypt.
Continue Reading: Shamsa Al-Falasi, First Emirati Woman to Assume this Role as CEO of Citibank
